• Me

    7+ years experience in editing, writing and content strategy.


    Specialties: editing, writing, content strategy, content management, online publication, content marketing, blogging, social media strategy, boating, marine industry, watersports, wakesports, entertainment, lifestyle


    Digital Editor | February 2018 to Present

    • Led boats.com to a 28% YOY increase in editorial pageviews YOY in 2017-2018, with an average of over 830K editorial pageviews per month

    • Manages a team of 10+ remote freelance writers

    • Leads topic planning and monthly assignments of articles for all US ports (boats.com, Boat Trader & YachtWorld)

    • Leads the coordination of Editorial team presence at Boat Shows for production of FLVs (First Look Videos) and media press events

    • Serves as the direct contact between the Editorial & Sales teams for sponsored content—and direct line for client approval

    • Conducts initial and final copyediting (grammar, styling, mechanics, voice/tone) for all US articles

    • Completes CMS (Wordpress) pre-production, scheduling and daily publishing

    • Coordinates with PR, email and social on distribution of editorial content

    • Implements SEO strategy for new and existing content

    • Responsible for monthly Editorial traffic tracking

    • In-house YouTube Administrator for boats.com US/UK: applies branding, target keywords, tags & descriptions

    Content Coordinator | February 2016 to February 2018

    • Consistently communicated with remote editors and freelance writers to track deadlines, plan content and execute publication
    • Served as an editorial writer, focusing on topics of lifestyle, watersports, business, and entertainment (20+ articles published)
    • Supported the Director of Content Strategy in the planning and implementation of sponsored content developments, including sponsored article and video series for Ram Tracks & Sea Tow
    • Reported on editorial and YouTube performance data, including consumer behavior, leading content segments & seasonal trends
    • Acted as the direct line of communication between the editorial team and the marketing, branding, and sales managers
    • In-house YouTube expert for boats.com US/UK, Germany and Spain: applies branding, target keywords, tags & descriptions

    Creative Director | April 2017 to Present

    • Leads in the development of content creation for clients' websites and associated blogs for various industries
    • Builds and designs clients' websites, focusing on developing a websites that increase visibility and generate leads
    • Reports directly to the President/CEO of Revved, assisting in developing new client relationships and expanding our services
    • Serves as the Editor-in-Chief and primary writer for the San Antonio Daily Sun and the Norfolk Daily Sun, publishing articles related to travel, family and business 
    • Manages a team of contractors that contribute to client websites and additional projects

    Social Media - Branding Committee | Summer 2015 to Winter 2016 (Volunteer)

    • Wrote, created and distributed all social media content for Facebook and Twitter
    • Assisted in website maintenance and editing of all content
    • Helped to develop the Program's brand, promote public relations initiatives and advertise all Program events

    Marketing Coordinator | June 2015 to February 2016

    • Developed three company brands: The Miller Group (parent company), MG Homes (residential) and Trident Civil (infrastructure)
    • Established new relationships with potential clients, including the largest Architecture firm in the area, Clark Nexsen, leading to multiple jobs for bid and new relationships
    • Created email campaigns, social media strategy & collateral

    • Managed an email marketing strategy for the company, sending over 150 campaigns to more than 2,019 contacts with an average open rate of 25.15% (surpassing the industry average of 19.6%)
    • In just 6 months, more than doubled The Miller Group’s social media following with the addition of 322 organic followers—also added additional social channels
    • Organized an SEO Campaign which has moved The Miller Group to Page 1 in the organic search results on Google, Bing and Yahoo (where they had never previously been listed before) for multiple keywords and phrases
    • Oversaw all e-marketing efforts including SEO, PPC, CRM, Google Analytics and Adwords, ROI and much more
    • Filmed, edited and produced all videography, including four 1-2 minute videos featuring promotional, informative and animated videos, shot and edited all photography

    Marketing & Social Media Manager | August 2014 to February 2016 (Part-Time)

    • Created, managed and maintained all social media and company websites for the family run business
    • Regularly consulted management on improving and developing new marketing and sales techniques
    • Redesigned the Windshield City brand including the introduction of a new logo for business cards, letterheads, social media sites and the website

    Marketing Intern | Spring 2015

    • Assisted and managed social media and web content creation
    • Developed on-going designs of marketing messages and strategies, helped nurture marketing project support
    • Consistently contributed to marketing events preparation, independently generated individual creative projects

    Student Worker | Fall 2011 to Spring 2015

    • Copyedited articles and rosters for publication on HokieSports.com, media guides and game programs
    • Assisted at athletic events, press conferences & in-game press box operations, in addition to managing social channels
    • Three feature articles published in Virginia Tech football game programs and multiple social media info-graphics

    Intern at 106.7 The Fan | Spring 2014

    • Actively contributed in topic brainstorming, conducted research on current events, answers listener phone calls
    • Created podcasts, wrote and published articles for social media, managed promotions and give-away software
    • Gained valuable knowledge on studio production for radio, assisted advertising sales, experience talking on-air

    "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt


    Virginia Polytechnic Institute and State University

    Bachelor of the Arts in Communication, Minor in Professional Writing

    Class of 2015

    Blacksburg, VA | GPA: 3.39

    Member of the National Communication Honor Society

    --Lambda Eta Pi

    Georgetown University

    Semester in Washington Program | Spring 2014:

    Digital Communications, New Media, and Social Change

    Washington D.C. | GPA: 3.8

    Freedom High School

    Graduate | Class of 2011

    South Riding, VA 

    Editor-in-Chief of the Freedom Flyer

    Member of the National Honor Society

    Back-to-Back State Championships in Girls Basketball | '08-'09 & '09-'10

  • Skills

    What I can bring to the table...

    Writing & Editing

    Website Development & Basic HTML/CSS

    Marketing, Advertising, Branding

    Adobe CS6 & Adobe Creative Cloud

    Social Media Management & Strategy

    Public Relations & Communication

    Video Production & Editing

    Broadcasting & Speech Experience

    Event Marketing & Planning

    Multi-track audio board operation

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